It was honest – never do that; you need to lie.
The branding was controlled – wrong again.
It was not wannabe-Bollywood; it was original stuff that reminded me of quality screenplays like Unkahi and Tanhaiyaan days. Terrible.
The production design, grade, post, make-up and costumes were allapt: a clear no-no again.
No dances, item numbers, cleavage or cheap jokes – how unoriginal.
The director tried to be original, and he succeeded – how dare he?
The background score held everything together – terrible again.
Every actor remained in character and gave his/her best – what crap.
The director of photography got it spot on and helped the director weave a beautiful film – useless, huh.
Pure, clean, humble Pakistani film made with honesty and heart – now, who wants to watch this kind of stuff?”
One of Pakistan’s leading video directors, Sohail Javed has come a long way. Well known for the movie Mera Pehla Pyaar (2012), Javed’s work has left a mark on the Pakistani pop music industry, and inspired a new generation of video directors. The very first Indus Drama Awards (2005) recognized his talent. He also won Lux Style’s Best Music Video Director Award in 2010 for Chal Rein Day by Sajjad Ali.