Reése Fashion – A force to be reckoned with!
Reése Fashion is a ‘not-so-new kid on the block’ in Lahore, Pakistan. Fashion designers are a mushrooming breed in the city, but just as soon as they strike the ‘trendy’ label, they tend to fall out of fashion, literally, overnight! In order to stay mainstream in fashion-conscious Lahore, one has to constantly feel the pulse of a dynamic market! Reése seems to be doing just that. Hence FUCHSIA decided to meet the designers behind Reése and discover what sets them apart from the crowd!
Reése Fashion, the brain child of a sister duo, Hina and Sana Irfan was established in 2015. It is a high street fusion womenswear label. Reese’s high-end, alluring, innovative and quality-driven designs are rapidly wooing fashion enthusiasts worldwide. The brand specializes in accessible clothing
The Vision at Reése Fashion
The designers explain their vision with great passion:
‘The label celebrates women with substance, radiance and a sense of style which is distinct and has an enduring appeal.’
‘At Reése, our customers are at the heart of the brand’s vision. The most important journeys are the ones we take on the inside, so our customers stand tall in elegance at any occasion, embracing the Reése within them.’
‘A Reése outfit can be spotted from afar – signature gold studs, stripes, artistic and well-tailored silhouettes, seamless draping, and quality driven products.’
‘The sole purpose of creating this fashion savvy brand was to provide elegant and minimalistic products, on a budget-friendly price-point for women who demand to be praised for their distinctive style.’
Online Delivery at Reése Fashion
Interestingly enough, and in keeping with its modern outlook, Reése was founded with the objective of capturing the fast-evolving online market. It aims to provide a convenient shopping experience to customers and offers national and international doorstep delivery.
‘Reése embodies Power, Love and Elegance. In Welsh legends, Reése is considered to be ardent and fiery. This is the essence of our vision – A woman ready to embrace who she is internally and externally as a symbol of radiance and confidence.’ – Sana and Hina Irfan
The Stripes Effect
We believe the Stripes effect is allied to modernism and enhances our designs’ look, especially when draped with solid colors and the signature Reése gold studs. Therefore, the most coveted Reése designs are an amalgamation of “Geometric Black and White Stripes” – what we’d like to call the “Super-Stripes” for our brand. – Hina & Sana Irfan
‘A symbolic Reése woman is fashion – forward and up to date with worldwide fashion trends. She yearns for a fusion of worldwide fashion that encompasses vibrant colours and designs.’
Reése kicked off as an idea, and developed into a successful brand, for which the enthusiastic duo works tirelessly, contributing to domains in which they excel to build this brand. This tireless effort, passion and disciplined work ethos is probably the secret to the label’s continued success. To learn more about Reése, follow them on Facebook here or their insta account here.
Seeking more Pakistani Fashion reads? Then click here and stay updated on the latest fashion news from Pakistan!
Falak Amaar Khan is a member of Team FUCHSIA, heading the Fashion section in her capacity as a fashion designer, stylist and choreographer. As a writer, Falak covers fashion, community and entertainment. This super busy mother of two is working towards supporting a cause through her work. She would also love to integrate more into the Singaporean community, and explore the island in a more realistic manner.
Her motto in life? GET ON WITH IT!