• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

FUCHSIA

FUCHSIA MAGAZINE

FUCHSIA
  • Home
  • About Us
    • Contributing Writers
    • Editorial Team
    • What We Do
    • Who We Are
  • Entertainment
  • Fashion
  • Community
  • Food & Health
  • Archives
    • Community Archives
    • Entertainment Archives
    • Fashion Archives
    • Food & Health Archives
    • Reader’s Ramblings
  • Advertise With Us
  • Contact Us
You are here: Home / Community / Whitening Creams Have a New Face and Sajal Aly Fans are NOT Happy!

Whitening Creams Have a New Face and Sajal Aly Fans are NOT Happy!

April 19, 2019 By Team FUCHSIA 1 Comment

by Team FUCHSIA
April 19, 2019May 5, 2020Filed under:
  • Community
  • Entertainment
  • Fashion

Sajal Aly appeared in a whitening cream advert , so what? say some, but then others … have a LOT to say!

Pakistan is a country where talent really doesn’t mean anything if you’re not beautiful, and beautiful in Pakistan only caters to ONE colour and body type. People talk about eradicating this mindset but are never really successful. Organizing an “Aurat March” or celebrating “Women’s Day” is up-to no good really  if women are still aspiring to become ‘Fairer’ in appearance – This is the 21st. century for crying out loud – WAKE UP and leave the Stone Age behind please!

We sit here wondering why our nation lags behind and that’s perhaps because we drill the concept of beauty = fair!

Don’t deny the fact that you too haven’t felt like an outsider because you might be a different shape or colour. We all want to look fairer, taller or slimmer. Why is that? Why is “beauty comes in all shapes and sizes” just a quote. Why can’t we ‘walk the talk’?

Well let’s look at the why – it’s true that our country is under the influence of a gora complex, but the celebrities and influencers who play a big part in shaping the thoughts and aspirations of  present & future generations aren’t really helping either. When an influencer chooses to endorse a fairness cream, he or she has chosen to tell her fan base that beautiful means fair! – enough said.

Sajal Aly, Aangan, Pakistani dramas, Fair & Lovely

Sajal Has Been Disappointing Her Fans

The “Aangan” actress, is recently seen in a Fair & Lovely advertisement promoting the brand’s new product “HD glow”. In the advertisement, she recommends the product to a group of women. The young actress tells women that Fair & Lovely will not just give a glow, but it will give you an HD glow. The TVC catered to women who aspire to be beautiful by becoming fair. Though the HD glow doesn’t really talk about the word fairness, the brand itself is linked to fairness.

Sajal’s fans are obviously disappointed about this project:

@RohaDaud says: “Great so @iamsajalali,who I had great respect for decides to go and represent #Fairandlovely. When will we learn?”

 

Another fan, @HumeiraKazmi says:  “Why are whitening cream and products still a THING?? What’s so bad about the brown skin that’s truly our own that we must emphatically disgrace it so?”

Sajal Aly, Aangan, Pakistani dramas, Fair & Lovely

Did She Really Need To Endorse a Whitening Brand?

It’s infuriating to see celebrities who don’t realize their responsibility. There is a reason Sajal Aly has 3.1 million followers on Instagram. People look up to her. Her every move is being watched intently by her followers. She’s a role-model for many women out there. Even though, we agree that we shouldn’t be judging the brands she endorses, but a hugely popular actress who is looked up-to by young girls across the nation should be aware that big brands are sending a certain message about how women should look.

There are teenagers who are rooting for her and aim to look just like her. A dark-skinned teenager doesn’t need to watch her role model promoting fairness. The gora complex has reached its extreme to the point that young girls bleach their faces or visit dermatologists to avail treatments in order to appear more beautiful. Sajal could have chosen to endorse a product that believes in women, just like the strong role-models she depicts in her dramas.

Sajal Aly, fair & Lovely, Pakistani dramas, aangan,Should We Cut Sajal Some Slack?

It’s true that Sajal is still a young actress and may be she just wanted to work with power brands, but let’s not forget that with great power comes great responsibility.

Sajal Aly, fair & Lovely, Pakistani dramas, aangan,

Social media is the fastest way to get a message across. How many of us have watched the movie “Gully Boy” and the slogan “brown is beautiful” was drilled in to our heads – It’s because the maker of such films recognize that such larger-than-life platforms reach millions of people, and they have the power to change the world.

Influencer is a very strong word, and whether she likes it or not, Sajal Aly IS an influencer, this is why a big brand approached her to endorse their product. The question is: how many of her 3.1 million followers will purchase a bottle of Fair & Lovely after they watch her commercial? And how many of them will be young women? Your guess is as good as mine!

Team FUCHSIA

This article is the collaboration effort of several members of Team FUCHSIA.

Tagged:
  • featured

Post navigation

Previous Post Pakistan Tourism Summit and Blogger Alex – Face Off?
Next Post ‘Made in Heaven’ Shows Flawed Lives in Today’s Age, Intelligently.

Reader Interactions

Comments

  1. Khan sana says

    May 16, 2019 at 3:48 pm

    It’s her choice , sajal ko jo karna h karegi apne carrier k liye kar rhi h . Har baat pe tanqeed karna zaruri nhi hota h . Pakistan m bhot zyada log sochte h agar itna zayada har ek product ko lekr sochenge to koi product use hi mat karo . Ek actress ko neecha dikhane ka bahana chahiye in logo ko . Thode bade ho jao.grow up .jiyo or jeene do .

    Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

Categories

  • Archives
  • Community
  • Community Archives
  • Entertainment
  • Entertainment Archives
  • Fashion
  • Fashion Archives
  • Featured
  • Featured Post
  • Food & Health
  • Food & Health Archives
  • Reader's Ramblings
  • Reader’s Ramblings
  • Uncategorized

Tags

2020 actors Bilal Abbas Bollywood Cricket drama Drama Gup drama review Dramas drama writer Entertainment fashion filmmaking Food food review food trends fuchsia fuchsia magazine HumTV Imran Ashraf india indian Indian TV Serials karachi Movie movie review netflix pakistan pakistan entertainment pakistani actors Pakistani Culture Pakistani drama pakistani dramas pakistani television Pakistani Web Series PSL Sabaat Sajal sajal aly sarah Khan tv shows Web series winters women Yeh Dil Mera

Recent Posts

  • Dunk: The Plot Thickens But Do You Have Some Questions?
  • Everything You Wanna Know About The Inauguration of Joe Biden & Twitter Public Reactions!
  • Raqeeb Se: Will We be Watching After The First Episode?
  • Erotic Stories For Punjabi Widows – Are You Missing Desi Humor In Your Life? We Have A Book That will Make You Laugh Out Loud!
  • 3 Pakistan Dramas That Need To be Made To Give Us Meaningful Stories & High Ratings!
  • Dil Na Umeed To Nahi – First Episode Review & Did We Love It Or Like It?
  • Get The Western Look Right With Zarnish Khan in Mantra!
  • Eye On The Prize – If You Are Looking For A Perfect Book In The Family Genre, We’ve One For You!

Archives

Categories

  • Archives
  • Community
  • Community Archives
  • Entertainment
  • Entertainment Archives
  • Fashion
  • Fashion Archives
  • Featured
  • Featured Post
  • Food & Health
  • Food & Health Archives
  • Reader's Ramblings
  • Reader’s Ramblings
  • Uncategorized

About Us

Advertise With Us

Footer

Categories

  • Archives
  • Community
  • Community Archives
  • Entertainment
  • Entertainment Archives
  • Fashion
  • Fashion Archives
  • Featured
  • Featured Post
  • Food & Health
  • Food & Health Archives
  • Reader's Ramblings
  • Reader’s Ramblings
  • Uncategorized

Advertise With Us

© 2021 - FUCHSIA. All rights reserved.

Follow Us
  • Facebook
  • Instagram
  • Twitter
  • YouTube