Pakistan’s leading delivery platform, has partnered with TPL Maps, Pakistan’s only licensed digital mapping company and the mapping arm of TPL Trakker, to power its food and grocery delivery app.
With operations in over 30 cities nationwide and a vast partner base, foodpanda Pakistan is the largest food delivery platform in the country. TPL Maps’ largest location based dataset covering over 400 cities, 4.5 million geocoded addresses and 600,000 km of road network across Pakistan is set to provide value, scalability, and performance via TPL Maps’ Location Based Service (LBS) APIs. This will not only optimize foodpanda’s time efficiency and restaurant selection but also enhance their delivery services with orders delivered to the correct address at the right time.
A growing number of startups and established businesses in Pakistan are testing and choosing TPL Maps’ LBS APIs to make their digital assets location-enabled. With the power of LBS, such organizations are providing their users with pertinent location information for restaurants, tourist spots, retail and other critical Points of Interest (POIs). As the leading local LBS provider in the country, TPL Trakker is poised to power the development of the on-demand digital economy – creating a modern, digital, productive and globally competitive Pakistan. With the highest number of POIs and housing addresses data compared to any other mapping service in Pakistan, TPL Maps APIs will play a critical role for food delivery apps, ensuring customers are connected with the right restaurants at the right time.
Speaking on the collaboration, Sarwar Ali Khan, CEO, TPL Trakker said: “A leading food delivery service, like foodpanda Pakistan, choosing TPL Maps’ LBS APIs is a testament to the innovative work being done at TPL Trakker and the quality of our services. Our mapping arm is becoming the preferred Location Services and Solutions provider for leading brands in Pakistan at a very fast pace. Our strength in data, technological performance and dedication to superior customer support is creating a loyal following with multiple industries.”
Nauman Mirza, CEO of foodpanda Pakistan said: “Location intelligence is a critical component of success for delivery companies. There’s a tremendous potential in the Pakistani market, and we are proud to be partnering with TPL Maps to achieve improved location accuracy and address triangulation. We are the leaders in quick commerce in Pakistan and this partnership will allow our users to get their food and grocery deliveries through foodpanda even faster”.
About TPL Trakker
TPL Corp is a technology driven conglomerate with investments across Life and General Insurance, Real Estate, Security, Asset Tracking, Navigation and Mapping and several technology startups. TPL Trakker Limited, is Pakistan’s first and largest Telematics Company operating since 1999. The company offers IoT based asset tracking and management solutions and works with various businesses spread across a broad spectrum of industries to equip them with advanced technology enabling monitoring of vehicle movement, driver behavior, fuel pilferage, driver safety and compliance.
foodpanda Pakistan, (a subsidiary of Delivery Hero SE), is the country’s leading online delivery marketplace offering a convenient app and web based platform to order food, groceries and essential items from thousands of restaurants and shops nationwide.
With over 10,000 restaurants, home chefs and shops across 30 cities, foodpanda aims to generate business growth and employment opportunities for people, especially women, all over the country.
This article is the collaboration effort of several members of Team FUCHSIA.