Palmolive Naturals just introduced a new Liquid Handwash range that promises to protect your hands from germs, yet keep them soft & smooth. Asking for too much?
The New Face of Palmolive Naturals
Starring as the face of the campaign, glamour girl Syra Yousuf takes center stage, highlighting the benefits of the Palmolive Naturals Liquid Handwash!
Yes, Syra is the New Palmolive Girl and she’s bringing her signature spunk to the screen in the latest Palmolive Naturals advert. “Tough bano, safe rahu,” says Syra as she she powers through a tough work out using a punching bag. She talks about the importance of staying tough on the outside, yet soft-hearted within – and unveils the Liquid Hand Wash range by Palmolive Naturals.
There are 3 variants; White Tea Anti-Bacterial, Milk & Honey, and Aloe & Chamomile, all of which deliver a unique benefit – they are tough on germs, but gentle on hands, keeping skin soft and moisturized.
Washing Our Hands is Not JUST a Habit, it’s Now a Way of Life, Right?
With life in Covid-19 fast instilling a frenzied handwashing regime, we all feel the need to layer on that hand cream after multiple cycles of daily handwashing stints dry out our skin. What’s the solution? A creamier mositurizer or … natural ingredients that nourish your hands?
Natural Ingredients In Your Handwash To Protect Soft Skin, Keeping It Soft Yet Staying Safe from Germs
Palmolive launches a timely solution for soft, supple and protected hands with 3 attractively packaged Liquid Handwash variants – Aloe Vera & Chamomile, Milk & Honey, and White Tea Anti-Bacterial. This range comes in 225 and 450 ml bottles, and offers refill packs as well.
The all natural and skin-loving ingredients promise to protect our skin from the drying effects of chemicals and yet guarantee a 99.9% germ free wash.
It’s ‘tough on germs and soft on hands’ vouches Syra – is it just the solution we’ve been looking for?
The TVC celebrates the indomitable spirit of being both tough-minded and soft-hearted with the Palmolive girl, Syra Yousuf. The campaign highlights the importance of staying safe and healthy by washing your hands without compromising your skin, using the new Palmolive Liquid Hand Wash range that kills germs while keeping your hands soft and moisturized.
During these times, hand washing has become more than a habit, it’s a way of life!
“As a responsible brand, our role is to offer ‘help’ and ‘hope’ to our consumers in difficult times like these. The launch of the Palmolive Liquid Hand Wash range does exactly that, offering a quality hand hygiene product to help protect health at large, and inspire hope that we can all be ‘tough and soft’ at the same time, like Palmolive is – ‘Tough on Germs and Soft on Hands’.”
Speaking about the launch of the new product, Aziz Jindani, CCO Colgate Palmolive
“It goes without saying that taking care of ourselves and those around us should be our first priority right now. With Palmolive Naturals, it was easy to make the decision and be part of this venture because the Brand’s philosophy resonates with my own – we have to be both tough and strong to be able to exist!”
Syra Yousuf, upon joining Palmolive Naturals as the new Palmolive Girl, said,
As we reinvent and adapt to a new normal where washing, (rather than shaking) hands is the norm, it’s good to have a Liquid Handwash at hand after which, we don’t need to reach for a hand cream anymore!
Watch the TVC here:
About Palmolive Naturals:
Palmolive Naturals provides personal care products with 100% natural extracts. Its gentle, nourishing formula keeps skin soft, radiant and protected. It infuses the healing properties of nature’s most enriching extracts with clinically-proven formulas for healthier glowing skin. During these times, clean hands are essential and lives can be saved by simply washing your hands. Palmolive Naturals believes that you can have the best of both worlds with hands that are beautiful and moisturized while also being clean and germ-free.
This article is the collaboration effort of several members of Team FUCHSIA.
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