Asim Jofa weaves magic in his latest collection. A perfect way to seal 2020!
Trends worldwide are changing constantly. In 2019 lavender tones and puff shoulders were super hit. This year straight pants, embellishments and long/medium length shirts have paved their way to the top in the fashion industry.
With constant changes, it can be hard to keep up. So, worry no more. Here’s the latest collection by the iconic designer Asim Jofa. The collection, featuring the gorgeous Minal Khan, gives us wearable outfits to suit your mood and so dazzling, that a crowded room will draw all eyes on you!

Rewind…
2020 was a rollercoaster but one thing was constant; dramas! The year gave us dramas that entertained us to the max. Unpredictable plot twists kept us on edge but we loved every minute of screen time we took in during Covid -19. Check out 2020 & Our Top 5: A Year Filled With Mind-blowing Drama Entertainment! to read about the dramas on our top 5 and watch them ASAP if you haven’t already.
Jalan the drama that instigated much debate and uproars among the audience on social media. We share a love/hate relationship with the characters and got chatting with Fahad Sheikh Aka Ahmer from Jalan, find out what he has to say!
This year, due to the unusual Covid circumstances, Coke Studio has come up with it’s 2020 edition with extra SOPs in place. See Coke Studio 2020 Releases Song Promos For The First Episode!
Feeling cold on these winter evenings? When Winters Are Near: Treat Yourself To A Hearty Ginger Soup Recipe! A scrumptious recipe for you and your loved ones. Enjoy!
Now, catch Minal Khan wearing Asim Jofa
Classic Red


The overall look of the outfit is striking and we’re so here for it! Delicate floral motifs adorn the shirt, while the hemline is edged with fine gottay ka kaam and tassels that pull the whole look together.

The red dupatta has forever given off regal vibes. The dupatta in banarsi chiffon and bronze lace emits old school charm & vintage feels.


The chandbali earrings and the bold ring are statement pieces we would love to get our hands on ASAP!
A Velvety Affair

Velvet is an evergreen material which is in style each winters. This year, the 2012 IAFA (International Asian Fashion Award) winner, Asim Jofa brings to life this dazzling piece. The shirt, is masterfully accessorized with a bronze and light pink embroidered lace, keeping it minimalistic yet classic.


The embroidery work on the shirt radiates early 2000s Fashion but the trousers give a contemporary touch, the combination is remarkable.

The rich burgundy tone, front slit shirt makes a statement itself.
The plain back and embroidered front give off a classic look. The heavily worked hemline and tassels take things up a notch.

Minal carries this stunning net dupatta with grace. A lace and burgundy border emit royal feels.

Accessorize with the right jewelry – a jhumka adds a traditional touch, while the ring emits Hurrem Sultan feels (from Mera Sultan) – magnificent statement pieces!


Contrasting Favorites

The green and orange pairing make this a must have for any upcoming mehndi or shendi event


The plain back makes a comeback; the simplicity is evergreen (no pun intended).

Sequin, embroidery and lace. Deep forest green paired with a muted rust tone fits perfectly together, both on the long kameez and dupatta.

Blue with a Dash of Pink

This back is embellished with an alluring floral motif. The hem (both front and back) flaunts multicolored embroidery on the striking pink patch, making the ensemble instantly eye-catching!

The intense royal blue naturally radiates elegance and class, reminding us of a few occasions where the Queen of hearts, Princess Diana pulled off blue dresses and suits. Hey, remember when she carried that blue shalwar kameez and absolutely slayed it?


Do you spot a subtle shade of the deep royal blue in the dupatta? The golden flowers take it a level up. Can’t get our eyes off the bronzed edge along the border! WOW

We’re adding the earring to our cart! They’re absolutely breathtaking. The royal blue clutch is just lit. What’s your take?
Simply Elegant


Black and marvelous magenta give off festive winter feels!
The edgy floral embroidery is bold and beautiful and the black lifts the look magnificently!

The chiffon dupatta is ravishing. Loving the black sequin and lace… something different and we’re hoping it’s a hit in 2021!


Seal the deal with a classic pair of stiletto heels and a cute clutch for your necessities.
Who knew the blend of contemporary and traditional, old and new trends could be possible. Each ensemble looks flawless on the astonishing Minal Khan and of course, a huge shout out to Asim Jofa.
And that is a royal wrap, if we may say so!
See more of the latest styles and shoots. Pick out your favs and add ’em to cart!
Credits
Coordination: Umer Mushtaq
Hair Makeup: Nabila Salon
Designer: Asim Jofa
Photography & Styling: Yasser Sadiq
Featuring: Minal Khan