We all love shopping, don’t we? For me, it’s a guilty pleasure. As much as we love to shop from big international brands, it is important to support local entrepreneurs with small businesses as well. Online shopping has been an amazing experience for me. Who wants to step out in this heat? Perhaps, no one. ‘Add to cart’ is my favorite game to play while relaxing at home.

Instagram being one of the biggest social media apps, has become an amazing platform for online shopping. The world’s biggest retailers, like Versace and Louis Vuitton, have their online pages on Instagram and they’re thriving.
Apart from luxury brands, there are many entrepreneurs with their amazing small businesses on Instagram. The best thing about small businesses is that they put forward their best efforts and offer high-quality products at affordable prices. Here are four tried and adored small businesses in Pakistan that you’ll certainly love.
1. Sultry

Sultry is a high-quality eastern clothing brand by Alishba Nadeem, a young 20-year-old entrepreneur. The brand produces the most elegant dresses with pleasing colour palettes. Their style variations will make you spend a few more rupees than you intended to. Sultry has recently launched its latest Eid collection. The collection has elegant embroidered designs and numerous style options to choose from. You don’t want to miss out!

Shop Sultry Here
2. Serendipity By Rooj

Serendipity by Rooj is an amazing skincare brand by the blogger and entrepreneur Urooj Fatima. The young entrepreneur is a dentist by profession. Her skincare brand boasts a range of high-quality products that are very gentle on the skin. The brand’s toners and tints are made from the best ingredients and work well on every skin type. Don’t forget to pamper your skin with products from Serendipity by Rooj.

Shop Serendipity by Rooj Here
3. The Candle Company

I love lighting scented candles while I’m reading. Candles by The Candle Company aren’t only cute but they’re also heavenly scented. Their wide range of candles will surely cater to your aesthetic. Their scents vary from local to exotic. However, their new bubble edition is my personal favourite.

Shop The Candle Company Here
4. The Perfect Piece 4

Resin art is becoming very popular. This Art requires special skills, focus, patience and determination. Resin art by The perfect piece 4 is exceptional. The designs will lure you, and the colour combos will take your heart away. The details are to die for and I’m a fan of their Islamic pieces. They also make resin coasters, accent tables and trays. Hurry up and buy their high-quality resin pieces in your favourite designs now!

Shop The perfect piece 4 Here
Which local business will you be supporting and which product are you the most excited to try out? Let us know!