24-year-old entrepreneur, Anusheh Tahir is the singular force and brains behind ShehNoor Jewels. After completing her Bachelor’s in International Politics, she realised her true calling was towards being artsy, creative and eclectic. That’s when she laid the groundwork for her brand ‘ShehNoor’ in late 2019. The name ‘ShehNoor’ is derived by combining the ‘Sheh’ from Shehnaz with the ‘Noor’ from Noor Rehmat – the names of Anusheh’s beloved grandmothers. Always an admirer of shiny gems and jewels, Anusheh Tahir could never have predicted what the future would hold for her and her business.

“What makes me ‘me’ is my brand, ShehNoor. It is a part of my identity, my way of self-expression. My hobby turned into passion is what defines me.”
Anusheh Tahir prides herself on being passionate, ambitious and independent. Though ShehNoor started off as a hobby, it allowed Anusheh Tahir to manifest her lifelong passion and admiration of intricate jewellery. Her clientele and positive reviews add meaning to her journey as an entrepreneur and she feels elated whenever people praise her unique pieces or when she spots people wearing her designs in public.
Anusheh’s Favourites From ‘ShehNoor’

When FUCHSIA asked Anusheh Tahir which pieces from ‘ShehNoor’ held sentimental value, this is what she had to say, “The piece that holds a special place in my heart is my very first piece, Gauhar. It was my first hit, that gave me confidence. It not only strengthened my belief in myself but also gave me motivation and inspiration to keep moving forward. Furthermore, our joora pin is definitely something that most people love including me. It has become the identity of my brand as well as its signature piece.”
FUCHSIA’s Top 3 Picks For Eid
Team FUCHSIA is absolutely in love with the pieces at ShehNoor so we decided we’d share our top three picks so you can buy them just in time for Eid!
1. The Manijeh Cuffs – PKR 6950
Click HERE To Buy
2. The Zarrah Hoops – PKR 3750
Click HERE To Buy
3. The Shahiin Bracelet/Choker – PKR 5500
Click HERE To Buy