Waggles started off as a small-scale, home-based pet food business in Karachi in January 2020 after the brand’s founder, Rafae Dossal, realised there weren’t many options for locally produced and locally sourced pet food in Pakistan. With his background in marketing and advertising, Rafae realised the potential of the Pakistani market and decided to build something around it.
That’s when Waggles came into being! The brand’s USP stands in its promise of locally manufacturing premium quality pet food products, the best in the category, being 100% natural and grain-free. Starting off with only 2 recipes to retail, Waggles now has more than 10 products comprising dog food recipes, cat food recipes and dog treats.
Here’s Why Waggles Is Good For Your Furry Friend
Waggles pet food is all-natural, high on proteins, enriched with superfoods, and has no fillers. Their products are tested with SGS International as well as PCSIR and the brand is currently developing wet pet food manufacturing standards with PSQCA, since those do not exist in Pakistan and are blanketed under animal feed. Moreover, their products are developed based on guidelines issued by AAFCO, both, for the nutrient profile as well as for packaging. Therefore, Waggles pet food is balanced and safe for pets to consume. It is available in all leading retail stores across Pakistan and can also be ordered online via their website or Daraz!
#FEEDWITHLOVE A First-Of-Its-Kind Pet Food Donation Platform In Pakistan
Waggles believes in providing animals with a nutritionally balanced and healthy diet made using only the highest quality whole-food natural ingredients. Being extremely passionate about animals in general, the brand also developed a first-of-its-kind, tailor-built pet food donation platform where they partnered with 5 shelters across Pakistan in Karachi, Lahore, Islamabad and Peshawar. Waggles is currently planning on onboarding shelters from smaller cities across Pakistan very soon.
Waggles’ #FEEDWITHLOVE initiative ‘encourages acts of empathy, spreads love and kindness, and remembers our four-legged friends in need.
This programme has been developed in collaboration with registered animal rescue shelters in Pakistan in order to create a holistic, meaningful and sustainable donation platform that enriches the entire animal rescue ecosystem and the society at large. This initiative aims to speak of animal welfare at large, pet adoption from shelters and feeding stray animals’.
You too can donate Waggle’s pet food to your desired animal shelter with the click of a button!
Log on to donations.waggles.pk, pick a pet food bundle (which usually ranges from PKR 3240 to PKR 5940 and has multiple options to choose from), choose an animal shelter of your choice and make the payment online. It doesn’t get any simpler than that!
What Does The Future Have In Store For Waggles?
‘Starting off in 2020 and having reached the status of an export-ready private limited company has been a task for the brand. We’re aggressively eyeing exports in Africa, UAE, Iran and the Middle East. We plan on launching in Dubai by August 2022 and in Africa by October 2022’, stated Waggles in conversation with FUCHSIA. Moreover, Waggles was recently recognized as one of Pakistan’s top 100 impactful startups and was invited to showcase at SEE Pakistan 2022 at Lahore Expo Center on 18th August 2022.
The future has a lot of exciting things in store for Rafae Dossal and Team Waggles and FUCHSIA wishes them the best in their endeavours!