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Rare Beauty – Selena Gomez’s long time dream comes true!

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by Perisha Syed
September 20, 2020   -   2 minutes read
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Selena Gomez has always given us great music which makes us feel great. This time around she’s giving us a new cosmetics line to enjoy!

Selena announced her venture in the beauty world in February 2020. Rare Beauty, initially set for a summer 2020 launch, was delayed due to the pandemic. Hence it launched September 3rd, 2020. Here it is! (And we’re loving the incoming reviews)

Beauty With A Cause

The popstar felt that the beauty world lacked diversity and mental health awareness. Rare beauty is inclusive and welcoming to people of all ethnicities and backgrounds! (Just one of the many reasons we love it!)

selena gomez, rare beauty, diversity

Products

The newly launched makeup line includes foundations, concealers, lipsticks, eye shadows and eyeliners. The foundations and concealers come in 48 shades (yes, you heard that right).

“People of my generation have all this pressure to look a certain way, and I wanted to make a line that took away a bit of that pressure… I want people to feel safe.”

Selena Gomez. (Source: Elle)

Wondering why some of the products have spheres at the top? Well, they’re designed to help people with arthritis. A great deal of thought went into the designing of the packages!

rare beauty, lipstick, foundation, luminizer
Rare Beauty products

Ethical Promises

PETA has approved that Rare Beauty’s products are ethical, cruelty-free and vegan, making it very much suitable for those who stand up for animal rights and cruelty-free products!

Selena has said that out of the profit the brand makes in the next ten years, $100 million will be distributed to charity and donated to mental health awareness organizations.

Twitterati reviews!

Twitter says:

So all the #rarebeauty products are either good, or… phenomenal. there are some products I KNOW will become staples for me. I loved it all! Totally my vibe. I appreciate the cream products so much and the foundation is AMAZING

— Chloe (@ChloeMorello) September 2, 2020

#RareBeauty is the first foundation I’ve used since since 2017 period because my skin is soooo sensitive but I bought this because everything looked so lupus friendly and y’all it really is.😭 it covered my butterfly rash today! I haven’t been able to cover it in years!

— isabelle (@dizzzybelle) September 6, 2020

Wow! These reviews want us to get our hands on Rare Beauty products. Can’t wait to try them!

Want to get that Selena look? Watch the video below!

6 Eye Looks To Ace Your Fall Makeup

Tags: cosmetics lineeyemakeupFoundationsfuchsia magazinelipstickMakeuprarerare beautyselena gomezsephoratwitter review
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Perisha Syed

Perisha Syed

Perisha likes to think out of the box. Writing, arts and photography are her prime interests.  "As a writer, I want to recognize the world through a different lens so that I can make the society more accepting." Says Perisha

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