Because, makeup and kapron ka sadyion ka saath hai, and throw in a shopping day out with friends – you’ve got it made!
Alkaram vs Maybelline – The Beauty friendship that might just be good for shoppers too! FYI – Did you know? These 2 labels have come together to create value for their customers. Have you walked into an Alkaram store lately?
Did You Know?
6 of the biggest Alkaram stores across the country now have a Maybelline kiosk
Alkaram Studio x Maybelline New York is the biggest Beauty and Fashion collaboration in Pakistan.
Have you checked out the cool hues Iqra Aziz has been wearing, or come across #Completethelook styling posts? Yes, it’s all happening here at Alkaram x Maybelline and we’re telling you how!
A Fashion label with a makeup brand might be the leap forward our industry needed.
Often enough, we spot online collaborations with bloggers, influencers and celebrities. These partnerships are, though exciting, yet short-lived. They promise hype, trendy, funky products or services that add colour to our social media feed yet disappear as fast as they appear – that is, in a matter of weeks if not days.
Show us a girl who doesn’t love makeup & clothes and we’ll show you … Nothing!
THIS collab is not just virtual, it plans to stay
So shoppers don’t have to rush to get it NOW! They can plan their shopping, budget their plans and get a two in one experience of mixing and matching makeup as they shop for a fun outfit!
This doesn’t mean the celeb power wasn’t there! How could you, why would you launch such an exciting partnership without the jing bang lot!
Iqra Aziz kicked off the campaign with a styling video where she did a full makeup look with Maybelline products and completed the look with an Alkaram Studio outfit.
There’s more. Publications and influencers joined in to give us fun makeovers. Faces like Alizeh Pasha, Maliha Rehman, Dua Amjad and more reviewed the PR packages on social media as well as pitching in styling videos to #Completethelook!
Products to Look Out For in the Alkaram x Maybelline Collection?
Alkaram outfits from their Calico – Pret collection and numerous Maybelline products, including the Fit Me Foundation, Age Rewind Concealer, the Super Stay lipsticks, blush, highlighter and more!
So what’s not cool about this partnership? Head on to an Alkaram store near you, visit the Maybelline kiosk inside and say hello to what could lead to many more exciting brand ideas in future – a win, win for shoppers, what say you?