Is Khaadi your favorite brand too? Let’s find out about its sudden logo reveal!
Khaadi is one of the top-most Pakistani retail brands and has a large global fan base as well. Over time it has proven to be the most eminent in showcasing the unique textile styles of Pakistan. But the big question today is about the sudden variation of their symbolic logo. Let’s find out why they have changed their logo after 22 (awesome) years!
The History Of Khaadi
Khaadi came into existence 22 years ago by founder Shamoon Sultan. The initial idea of the brand was about selling traditional and ancient crafts made with hand-woven materials. Amidst its evolving success, it later started retailing women’s casual, formal, and luxury wear. Moreover, after being more innovative with time, it included bed sheets, bags, accessories, shoes and soon grew as a lifestyle brand. Hence, now it is known for its quality services in all of its goods and services.
How is Khaadi Unique?
The philosophy of Khaadi over time has remained the same – craft, culture, and heritage. But, as its recent campaign acknowledged, it’s all about following four unique points;
- The idea of producing diverse colors along with plenty of other shades has always been symbolic.
- Its strong heritage of producing woven fabric with confined patterns and designs.
- Its fashion status about the crafts, modern clothing, classic home decor, traditional accessories holds unique charm.
- The cozy feeling we get in all its retail stores where style is kept consistent and convenient.
The New Hand-loom Logo & what Khaadi Says It Represents
The new iconic logo of Khaadi is said to be a ‘Mark of Expression’ to celebrate all the facets that exist in us as a woman. From a single thread, they have converted to a complete hand-loom referring to their growth. Moreover, according to the team, they are redefining, progressing, and evolving to honor freedom. Hence, the new logo represents the brightest sides of their consumers by nurturing a sense of liberty in them.
Customers React To The New Logo
Khaadi has received some bitter-sweet reactions from its consumers. People are either favoring the new change in the brand or disliking it immensely. Here’s what some people had to say:
The Naysayers
But, why? You guys literally had one of the best logos on your hands, how is this a smart marketing move?
-Instagram User
What a stupid move! This logo isn’t impressive at all.
-Instagram User
The previous logo was actually better than this red thing.
-Instagram User
Your original logo was the best.
-Facebook User
Those Who Are All For It!
The change is for betterment. I hope this new logo bring new prints and designs along with it.
-Instagram User
Nice and smooth. Kudos to the team behind.
-Instagram User
Very nicely done.
-Facebook User
Beautiful colors.
-YouTube User
Will The New Logo Be Successful?
Previously, many international companies like; Microsoft, Dominos, YouTube, Instagram, etc have changed their logos with new enhancements. But, just like the bitter-sweet responses Khaadi has received, all these companies had to face this consumer backlash initially as well.
Moreover, Khaadi has always been a cultural-oriented retail brand that sets its values unique from other brands. Therefore, we think that with the vibrant colors and a complete hand-loom symbol, Khaadi might be ace in the future!
We hope you enjoyed the article, and like us, you are still excited to shop everything you love from Khaadi! Let us know in comments what you think of the new hand-loom logo?
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Resources used in this article includes: Khaadi website, Facebook, YouTube, Instagram, Twitter.
I am Emaan Rehman and I am a BBA student at Salim Habib University, Karachi. I’m an Instagram writer. Writing and reading is my passion. I believe a person who reads is someone who can conquer the world with his/her intelligence and wisdom of knowledge.
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