Ayesha Mubarik Ali is one of Pakistan’s emerging talents who is demonstrating her inventive styling abilities with a dash of craftsmanship in the Fashion industry. She is an ally of women’s rights and has portrayed her views perfectly by her liberal and imaginative considerations through her style projects.
…My practice, therefore, interrogates bizarreness and blurred boundaries between reality and illusions, collective memory and desires, genders, and set roles. I am interested in exploring costumes, drama, and the role of acted truth in the construction of how larger meaning is perceived by society…
Ayesha Mubarik Ali
Over the years Ayesha has been constantly committed to her work and has proved the uniqueness of her ideas. She has displayed her talent while collaborating with famous models including Trinette, Eman Suleman, Zaara Peerzada, Sonia Nazir, Aliya Ali and designed several dresses for Aaminah Sheikh as well. Ayesha Mubarik Ali has also done conceptualization and costume designs for short films including a feature film directed by Huma Sheikh. Her designs reflect a woman’s strong personality and her approach towards a woman’s imagination and personification is applaudable.
For the past 3 years, Ayesha has been collaborating with multiple International and National brands and has been representing Pakistan all across the globe. Her innovative ideas and creativity are expressed through her art. She has collaborated with Limu Studios, Womanistan and worked on campaigns for Khaadi, Omal and St London, among other things.
Is Ayesha Mubarik Ali Altering The Mixed Media Landscape?
Ayesha Mubarik Ali has represented Pakistan globally and garnered recognition for her innovative concepts. Her project “Plutchik/Senti(m)et”, in partnership with Marcel Top (an artist and data collector from London) and Budhaditya Chattopadhyay (an Indian sound designer), examines and questions the emotion-mapping ability of AI by producing a virtual and automated fashion show of designer bots, reacting to human presence and their emergent emotional cues through outfits and sounds.
Ayesha aims to become one of the best-mixed media designers in the world. Anything which is orthodox easily gets replaced in the 21st century. Keeping this in view she has been focusing on creating her own niche of futuristic and imaginative art, a combination of high fashion and conceptual. She has founded Oshii Brownie Studio and it explores fashion, absurdity, beauty, and scrutiny through the lens of appropriation and popular understanding of culture.
What Is Oshii Brownie Studio?
Oshii Brownie Studio is an Artist Initiative rebelling mainstream fashion by supporting New Media Art and Fashion for brown skin/diverse human representation. To do this, we create researched and conceptual fashion for the new futuristic-era, by creating AI-generated Multi-Media Art Experiences and aesthetic products.
“Oshii” in Japanese, something you find precious, something you support. Oshii also rhymes with the word “Oishii” which means “delicious”. The brownie word here stands for the brown skin, just like a delicious edible brownie, it represents this idea that brown skin is stunningly beautiful and deserves to be recognized, as our slogan. The brand Oshii creates fashion and futuristic wearable items inspired by theatre and science fiction.
What’s Next For Ayesha Mubarik Ali?
Ayesha is set to prove herself as the new pop up talent in the field of fashion and designing at an International and national level. We wish her the best for all of her future endeavours!
