Oshii Brownie is a custom fashion label founded by Ayesha Mubarik Ali that explores and challenges the mainstream idea of fashion, absurdity, beauty, and identity. As an alter-experience that aims to reconstruct the popular understanding of truth, Oshii Brownie tries to investigate culture and its possibilities – what is allowed, who decides the rules for aesthetics, fashion, and how to act.
What Does The Name Oshii Brownie Mean?
“Oshii” in Japanese, something you find precious, something you support. Oshii also rhymes with the word “Oishii” which means “delicious”. The brownie word here stands for the brown skin, just like a delicious edible brownie, it represents this idea that brown skin is stunningly beautiful and deserves to be recognized, as their slogan.
A Capsule Collection Inspired By Manga & Anime
Oshii Brownie rebels mainstream aesthetics by reimagining South-Asian heritage into fashion and wearable tech-art design. The visual vocabulary and aesthetics of manga and anime have inspired Oshii Brownie’s pursuit to create a discerning and futuristic rendition for diverse cultures and skins of South Asia.
The pursuit of designing at Oshii Brownie revolves around creating an experience by fusing western silhouettes and dissecting eastern narratives. While the journey to construct alternate truth continues hand in hand with investigating identity through new media technology. At Oshii Brownie, regional ideas coexist with transnational inspirations which together allow reimagining a futuristic and forthcoming representation for the brown identity.
Wearable Art Available For Purchase In 2022
Oshii Brownie will initially start off with a capsule collection which will be launched during the first week of February 2022. Most designs in their prêt capsule collection will be 1/1 editions that will be priced from 3000 PKR to 10,000PKR. In the future, they will be welcoming clients that want custom fits as well and will take on more ambitious projects by including tech art and AI fusion art pieces in upcoming collections.
Oshii Brownie believes in comfort foremost, but in a classic, high fashion way thus they want to create semi-formal, multi-purpose unique cuts which can be layered and styled uniquely. They believe in researching the classic silhouettes for their fusion design mix and matching them with fusion techniques like embroidery, appliques, etc.
Their target audience is mostly teenagers but also anyone who wants customized artsy wearables for a quick get-together or an easy going-formal look.