Did you know Seema Taparia aka Seema aunty’s show The Indian Matchmaking just got nominated for an Emmy? We list down 5 pieces of Seema Taparia’s marriage advice you will be better off not following.

Seema Taparia from Mumbai came and conquered! The Indian Matchmaking, dropped July 16, 2020 on Netflix and soon this Indian reality show became a viral sensation taking social media by storm. You are probably aware of the iconic “Hi, Seema from Mumbai” greeting that became a global meme! “More the memes, the more the show becomes a hit. “Whenever I’m free, I take a look at the memes — both negative and positive — bahut maza aata hai mujhe. Jitne zyada memes utni zyada popularity milegi apne ko,” Seema Taparia celebrating her memes.
Season 2 of the hit Netflix series is now nominated in the Outstanding Unstructured Reality Program category following season 1’s nomination in the same category for an Emmy! The show follows Seema Taparia or fondly known as “Seema Aunty”- she helps young Indians living in the U.S and India find their ideal match through her expert guidance as a feisty yet traditional matchmaker.
We would like to believe at this point, all your cousins are too aware that Aunty Seema and her pieces of golden marriage advice aren’t that great and empowering. No, season 2 hasn’t made her change her mind. “Marriages nowadays are like biscuits, they keep breaking“ her iconic dialogue! But we wonder, has Seema Aunty thought it might be because girls are now more aware, educated and have now gathered some courage to not imprison themselves in a life that causes them hurt/pain, restricts them or just isn’t up to their future preferences.
But, let’s be honest, do we really vibe with Aunty Seema’s frivolous and primitive advice about marriage and dating? Gen Z and Millennials see it differently FOR SURE. So let’s deconstruct these 5 pieces of advice from our leading Matchmaking lady and tell you why we’re better off not following them!
1. “Do A Little Compromise, Adjustment, Be A Little Flexible”
Seema Aunty’s compromise doctrine is now etched in our memory. Compromise and adjustment in her books is the guarantee to a quick marriage, and successful, at that too. Any more than 5 requirements on the checklist are probably too much and you should be prepared and happy to settle for less. She states millennials and Gen Z have superficial and out of the world requirements. Her signature comment:
“you can only ever get 60 – 70% of your criteria, rest is adjustment! You have to be realistic after all?”
Seema Taparia
No Seema aunty, its not necessary all the requirements on the checklist are superficial or unattainable and even if they are, does the person not have a right to an option to say no, or are we just a herd of cattle? If you choose to settle for less at the mere beginning and only look out for the bare 60-70%, does this mean the graph just keeps going lower?
2. “First Is Marriage, Then Is Love!”
Ah, is love even real then? Apparently Seema aunty thinks love is somehow only possible after marriage; is love an equation then, where marriage is a determinant? We don’t think so! Marriage is such an intimate bond in life and to think you just need to rush into it for the sake of it and love shall follow, is not always realistic.
Seema aunty believes everything gets adjusted after marriage and that is the beauty of arranged marriage.
“You have to adjust a little, then life becomes beautiful and smooth, that’s my advice to all youngsters.”
Seema Taparia
But Seema Aunty, why must we make everything in life so uncomfortable, why must we adjust and bend and withstand to hope for ease later on? Waste our precious years adjusting? Life is too short to keep adjusting and bending backwards for another, long into adulthood on top of that.
3. “Talking And Hanging For Months & Months, There Is No Point. Both Of You Are Wasting Your Time”
Seema Aunty doesn’t believe in waiting or discovering, talking and hanging is wasting time! If you talk and see your criteria matches 60-70% (the golden number) then you should in her words, “proceed” But to that we ask, how do 4 meetings determine you can live with that person for 4+ decades? When in times like the present, we can’t even trust celebrity pictures (Thanks to AI) or public ATMs, you are asking us to trust an entire grown, personal trauma induced, complex human being? Why rush and risk it? To live 24 hours a day with a person, you need to build a certain level of comfort and that comes with time, no? Time is also important to get to know a person better when looking for red flags, Seema Aunty!
4. “There Is No Such Thing As Having A Type “
You have a type? Charming and shy or loud and cheerful? Well hate to break it to you, Seema Taparia, the matchmaker thinks otherwise (not necessarily right).
As she says: the rest you have to adjust and stay together, you have to be flexible, you have to (yet again) compromise in the situation and you have to appreciate each other’s qualities (even if you might find them unbearable). Then you see that everything will be smooth and fine. What era are we living in again? Seema Aunty, let a girl have her type at least!
5. “If You Don’t Start Looking Young, You Have To Sacrifice And Not Get All The Options Out There”
Oh, you are young and juggling your friends moving away, finding a career you want to pursue and while realizing you might need to start trying to take care of your health while you still can? Forget that, your mission (if you choose to accept it or not) shall be: M.U.S.T find a groom first though! As soon as youth strikes you, that should be the goal, otherwise you might just miss the bus of the oh so dreamy eligible bachelors looking to find young cheery girls who don’t have a single visible flaw! And God forbid, you enjoy your youth – a little travelling and exploring the world at your pace you shall now be at the short end of the stick! What are we teaching young girls? That they are on a train fast nearing old age. They shall only have one objective to keep up their youth and find a husband? While clearly and definitely the same pressure is not on for the guys.
Well, folks those are all the “not so golden pieces of advice” from Seema Aunty we can warn you to not pay heed to. Share some of her advice you can’t seem to wrap your head around!
Oh and btw, while we are on the subject of an Emmy nominated show, we feel a particularly distinguished sense of pride to report Ms. Marvel – Pakistani/American superhero series and Pakistani documentary film “Accused: Damned or Devoted” directed by Muhammad Ali Naqvi are nominated for an Emmy! Ms. Marvel has received 3 nominations: A limited or anthology series/movie outstanding picture editing, original main title theme music along with outstanding music composition.
