Do you ever reminisce about those days where you would run around the streets to the tunes of the ice cream vendor’s cart and have Cornettos with your loved ones? Do you ever think about how it would be a blessing if your internet didn’t take a nap when you are seconds away to see the smile of your beloved after an exhausting day?
I’m sure we all miss those simpler times when we didn’t have to worry about the distance and connectivity issues. In the wake of the new normal where maintaining social ties, 6 feet distance, and doing it all with unreliable internet is too much of a hassle, our two favourite go-to brands, Cornetto and Telenor, came together to ensure your lovely connection with family and friends stays intact.
What’s The Hype About?
Cornetto, known for its creamy texture and crunchy cone, launched the campaign with the striking tagline ‘Love in the new normal’ and Telenor with its data package to stay connected to your loved ones captured the audience with ‘More se Zyada.’ Together the brands came together to celebrate little and exciting moments with loved ones. CornettoxTelenor’s collaboration revolves around flipping the cornetto lid, finding the SMS code, and messaging it to 7994, to get a chance to win up to 5GB mobile data-free on your Telenor connection. Worth the hype, right?!
Making It More Interesting
This campaign with its eye-catching hashtags #MoreSeZyadaLove and #MoreSeZyadaGBs caught the attention of masses and many influencers including Rehab Siddiqui and Ayla Adnan took it to Instagram where the screen was split in half and one influencer showcased a glimpse of Cornetto to their loved one and threw it across while the other person caught a phone instead! The phone highlighted Telenor’s logo and the free 5GB data received. The video ended with the split-screen converted into one frame where both of the people were shown devouring their cornetto’s together. This video highlights the essence of the campaign perfectly and was done in a super tasteful way, don’t you think?
If you’re a Telenor user, allow the free GBs to help you feel closer to your loved ones and share a Cornetto to double the feelings of love and warmth. Step on the bandwagon and don’t miss the opportunity to share the love with your favourite people!
This article is the collaboration effort of several members of Team FUCHSIA.