Image is one of the country’s most trusted and beloved clothing brands. The label has made a name for itself thanks to its unique yet stunning craftsmanship, timeless designs, and clothes that have a lasting appeal. At Image, each design and garment is executed with finesse while keeping in mind the sartorial preferences of the brand’s customers. Continuing their winning streak, Image has recently unveiled its latest luxury lawn collection, creatively titled, Lawnkari® ’22.
Attention To Detail
The collection consists of exquisite 3-piece unstitched dresses. Every dress in the Lawnkari® ’22 collection is a premium lawn canvas that has stunning chikankari and schiffli embroidery which are two of Image’s signature embroideries.
Apart from the shirt which is the center piece for an outfit, Image also pays special attention to the dupatta as well. A carefully designed and wisely paired dupatta can elevate your entire look which is why Lawnkari features a wide variety of dupattas, including digital-printed dupattas in luxurious fabrics such as Chiffon and Silk as well as embroidered voile ones.
The shirt is, without a doubt, the most important aspect of your shalwar-kameez outfit. The shirts in Lawnkari are enriched with in-built laces and laser cut-work which is why we have taken the liberty of describing it as ‘Hassle-free lawn.’ That’s because it saves the customer from getting tedious appliqué work from tailors which leads to skyrocketing prices and a doubt that it might not turn out like you pictured it.
The Lawnkari collection features Image’s most colorful palette yet. There are so many hues and shades to choose from that something is sure to compliment your distinct taste, preferences and skin tone. Once you put on a Lawnkari suit, it will look like it was designed and tailored just for you. Each dress is made with high quality breathable fabric that will help you stay cool and brave the Pakistani summer season.
The collection drew inspiration from all corners of the world. Each dress is splashed with resplendent designs such as traditional ethnic motifs and Tukri work, right down to classic European architecture and the modern era. Trust us when we tell you that meticulous attention has been paid to every detail during each stage of the dresses whether it is fabrication, design, or technique.
Talking about Image’s reputation and standing in the E-commerce market, the label was the first local company to be listed on Amazon, the world’s largest e-commerce platform.
That’s not all. Image was recently facilitated with the ‘Prime Minister’s Excellence Award’ at the National e-Commerce Convention. It was acknowledged for its outstanding performance in the E-commerce sector and for becoming the first Pakistani business to make it to Amazon.
After the collection was unveiled, prominent influencers stopped by at the Image store at Dolmen Mall, Clifton to check out the new Lawnkari collection. They shared their opinions and feedback on their Instagram stories and posts with their followers. Among those were Faiza Lakhani/Maria Kataria, SalimaFeerasta, Alizay Pasha, Sumbul Tabani, Mashion, and Maliha Rehman, among others.
To check out the new Lawnkari collection, visit Image’s website and stores in all prominent locations of the country.