Never before has Pakistan’s music scene witnessed a fan base more dedicated to the artists they love than with K-Pop. From birthday celebrations held for their favorite musicians to social media trends on the release of new albums, we’ve seen it all. In a country where many would imply that foreign language tracks might find it hard to gain traction, K-Pop has defied all odds.
Korean Popstars History In Music
It all started with BTS, the groundbreaking group of seven Korean youngsters who rose to fame in 2013 with their debut album ‘2 Cool 4 Skool’ and ‘O! RUL8,2’, the first extended play by the idol group released in the same year, and soon made in-roads into the Pakistani market. Their popularity has hit unprecedented levels, and it seems to show no signs of receding soon as their music continues to top the charts.
Statistical Analysis For Korean Popstars Fan following On Spotify
According to the data revealed by Spotify between March 2021 to March 2022, streaming of K-Pop tunes saw a 56% rise with Gen Z. Thus, the segment falling between 18 to 24 years of age, being the most avid listeners of the genre making up to more than 50% of the total streams of K-Pop in the country.
The love for K-Pop & BTS in particular is evident from dedicated fan bases in the form of social media groups that go all-out for the acts that they hold close to their heart. BTS Pakistan Official is a prime example with more than 16,000 followers as of June 2021, the page is one of the biggest and most prominent communities of BTS loyalists in Pakistan.
Hajra Gilani-A Heartthrob Fan Of K-pop
Hajra’s journey started from attending a single BTS concert live. Terming “post-concert depression” as a real phenomenon, she was plagued with a plethora of questions. Was there a possibility to interact with more BTS Armies and how could a community be built around this love in Pakistan? These queries stirred a new dream in her to get BTS recognized in Pakistan and Pakistan to be recognized by the boys themselves. Studying in South Korea, Hajra is the Head Admin and founder of the BTS Pakistan Official Fan Club.
She added, further explaining how BTS and K-Pop left one of the greatest impressions on her life.
How Korean Popstars Help Increase Spotify Charts
The consumption of music from abroad has greatly increased in Pakistan since Spotify launched in the country with K-Pop songs frequently appearing on Spotify Charts. According to Spotify’s data from February to May of 2022, not only BTS, but also BLACKPINK, TOMORROW X TOGETHER, Stray Kids, and TWICE have become the most popular K-Pop acts being streamed by Pakistanis. Additionally, the top 5 most popular K-Pop songs in Pakistan include Jung Kook’s Stay Alive (Prod. by SUGA of BTS), BTS’ Butter, BTS & Coldplay’s My Universe, BTS’s Dynamite, and Black Pink’s LISA’s Money.
Majid Mushtaq-A Fan Of K-Pop
Speaking about the appeal of K-Pop, Majid Mushtaq, another well-established name in the world of Korean pop followers, said,
“In my opinion, some of the main reasons behind BTS’s popularity in Pakistan include the story behind their success, the message in their lyrics, down-to-earth attitude, world-class dance moves, and love for their fandom.”
Spotify Launches A Site Dedicated To K-Pop
Fans will also be pleased to know that Spotify has just launched a site dedicated to all things K-Pop, bringing fans closer to the music they love and the artists who create it. The K-Pop ON! Track will provide anyone from the K-Pop curious to bonafide fans a home base for all of Spotify’s K-Pop news, as well as exclusive artist interviews, happenings within the industry, up-and-coming trends and more.
Curated to complement the streaming experience, K-Pop ON! Track is chock-full of content that will take fans deeper into the their universe. From breaking down the wide world of K-pop terminology to step-by-step guides on creating a Spotify Blend playlist with BTS. From a series dedicated to who ‘We Stan’ (kicking off with NCT127) to sit-downs with Spotify’s K-Pop music experts, the site celebrates the talent behind the tracks and the fans at the forefront of Korean popstars.
Get closer to the beat of K-Pop by visiting Spotify’s K-Pop ON! Click Here!