The best in fashion meets the best in beauty… and we love what they’ve created!
One of the country’s leading high-end luxury brand HSY has joined hands with Conatural – the premium beauty brand to create 5 distinct luxury fragrances at affordable prices.This collaboration has sent shockwaves across the beauty and fashion landscape – resulting in a truly unique and inspired addition in the luxury fragrance market in Pakistan.
HSYxConatural have gone big with the launch of their Eau De Parfums featuring some of today’s hottest faces to represent each fragrance. From Neha Rajpoot and Kiran Malik, to the power couple Rema Taseer & Shehryar Taseer to social media heartthrob Khushhal Khan along with the fashion mogul HSY himself being prominently featured in the ads.
Exotic, romantic, ambitious, strong and sensual – HSYxConatural perfumes are a contemporary manifestation of these emotions and experiences in the form of memorable, enticing fragrances. Each fragrance captures an archetype of the modern man and woman. Let’s go ahead and delve deeper into the scents offered by Conatural/HSY.
Valour looks to be the scent for the man of action, who is headstrong, bold and full of youthful ferver! Featuring Khushhal Khan as the face of the scent – this perfume is surely aimed at the young-adult man who exudes confidence and a care-free zeal. This is reflected in the scent – a powerful fragrance that fuses amber, sage and lavender notes to create a fresh, strong and captivating fragrance.
Dubbed as the scent for the girl mesmerised by love – Forever Love wants to recapture those feelings and emotions of teenage noir love. We love the accompanying ad for this perfume. With sleek visuals, romantic cinematography and the captivating presence of Rema and Shehryar Taseer – Forever Love is poised to be a favorite for the young adult girls out there. Does the fragrance live up to the visuals? Citrusy, rosey and flirty – we love the pleasant, dreamy fragrance and can’t wait for you to try it yourself!
Featuring HSY himself, we predict this fragrance to be a hit among all the kings out there. This is the fragrance for the high-stakes businessmen, men of importance and the men that have been there and done it. The fragrance aims to cater to the users of luxury scents and perfumes in their mid 30s to 40s as the fragrance evokes a maturity through the bergamot, blackcurrant and cardamom top notes, to the lavender, cedarwood, musk and leather base notes.
You can purchase Empire for PKR: 4950/-
Free, feminine and empowered! These are the best words that describe Desire by HSYxConatural. The perfect fragrance for the free-spirited woman who is a ray of hope and positivity wherever she goes! The fragrance has within it hints of grapefruit, jasmine and patchouli that really make this perfume stand out from the rest. This is sure to be a hit for fans of Kiran Malik as she is prominently featured as the face of Desire!
Last but not the least we have Crystal Rose – the scent for the boss lady! Strong, sensual, confident and enchanting are the words and emotions that came to our mind when we tried out this fragrance! The scent is quite unique and envelops you, unlocking the conqueror within. Citrus, peach and pear as top notes play beautifully with freesia, lily of the valley and violet heart notes. Musk, powdery and woody base notes round out this perfume to be a strong and defiant fragrance for you. Which is why it was an inspired choice to have the confident and forever elegant Neha Rajput as the muse for Crystal Rose!
The cost of Crystal Rose is PKR: 4200/-
With the launch of HSYxConatural we are excited to see what more the two will bring in the future with innovative collaborations!
This article is the collaboration effort of several members of Team FUCHSIA.