Zara Noor Abbas, the glam-queen has just been signed up to be the new face for ST London’s latest beauty campaign. Since it is the new talk of the town, it has attracted massive traction on social media, where the actress herself and the brand announced their exciting collaboration.
ST London, the emerging leader in the beauty care industry, has been making news recently as they keep coming up with innovative products. On top of that, their choice of brand ambassadors, who are going to represent their brand persona has been nothing but immaculate. ST London has been a leading catalyst in the cosmetic industry for over 22 years and it’s no surprise that they’re one of Pakistan’s most popular brands. With headquarters in the UK, their products are widely sought after as they have something for everyone!
As the company holds a firm stance on beauty for all and has been the biggest advocate for women empowerment, signing Zara Noor Abbas as their new face makes complete sense. The movie star has worked on various projects, blessing our screens with her grace. The talented Pakistani actress who has appeared in many films, made her debut with Wajahat Rauf’s Chhalawa (2019) playing the role of Nain, but it was not until recently that we saw more from this beautiful lady on TV screens across Pakistan when she starred as Arsala opposite Momina Duraid’s Khamoshi. Additionally, Zara played serials such Dharkan 2016 and Lamhay 2018 while, she also appeared in ‘Parey Hul Luv’, one of the successful projects in new-age Lollywood.
Beauty comes from within, and that is what ST London has been seen promoting since its creation. Women in society have always been bound to certain beauty standards, but since celebrities like Zara have come in the front and talked about how confidence is the only standard one should chase after, we are seeing things turning towards a positive corner.
Wearing your own look, skin, and smile is all you need to shine and for reference, Zara Noor Abbas is a great example. Whether it’s the high fashion industry or the celebrity world, there is always a new trend to try and a new beauty to achieve. However, by bringing up faces like Zara’s under the limelight, the beauty labels can benefit their consumers as it motivates people to accept themselves as they are; bold and beautiful.