The Sana Safinaz Muzlin’21 Models Trophy Winners Not Trophy Wives!
Prompting forth its tagline, “A World Full Of Endless Possibilities,” Kaho features a female utopia. Here, their campaign model, Zoya, is not a slave to saaf safai. Instead, with uncompromising support from both mother and father, she is shown travelling alone, moving to a new city, setting up her own place, cooking, cleaning, and paying bills. All of these are GenZ girl goals to aspire to (though they appear a tad glamorized) by the grace of the Muzlin Winter’21 collection.
Do Women Have It All?
Some may say this is a modernity soap rubbed on domestic feminism, for Zoya moves out only to juggle jharoo pocha. But Zoya is simultaneously – and admirably – shown shining within the corporate climate, as she bags the Entrepreneur Of The Year Award – all to her parents’ pride. And here is where we salute Sana Safinaz for modeling trophy winners, not trophy wives.
But what’s the point? Doesn’t Kaho model the cliched fairytale with Zoya finding her Mr. Perfect? No: we’re charmed by how her success – both corporate and domestic – isn’t contingent, dependent, or sourced from her Mr. Right. His elegance, by the way, is a sight for sore eyes!
Does Muzlin Idealise Independence?
The campaign appears antipodal to Sana Safinaz’s luxury lawn collection called Teri Kasam. With the latter’s “This season surrender to love” summoning, it gave woke-ism a miss. Instead, it celebrated Nawabs and Nawabzadas, who came off more as dressed-up dolls with drool-worthy fits, which we’d practically plagiarise.
Kaho however, contrastingly enables audiences to smell independence – literally. There is a scene within the campaign video where Zoya smells candles; here, the aroma of her independence suffices to arouse us. Indeed, it is far too idealistic, but maybe this ideal is to parallelize how dreamy Muzlin is on its own accord.
What’s Model Maleena Mansoor’s Take On Muzlin?
For a more in-depth insight, we interviewed one of the campaign models – Maleena Mansoor. Apologies for going astray, but our most-loved look from the collection coincidentally happens to be this orange three-piece Mansoor effortlessly pulls off. Anyway, speaking to FUCHSIA magazine, Mansoor revealed,
It is hereby safe to say that Muzlin has won the hearts of audiences – irrespective of their age bracket. From boomers to GenZs, Muzlin is the eye-candy indiscriminately luring most ages. We see aunties expressing their awe for the collection and its pre-launch announcement: ‘exclusive online pre-launch due October 11’. The comment sections continue to echo with wows and no woes. Fascinatingly enough, Pakistanis aren’t the only ones the collection has kept on their toes: Instagram users repeatedly questioned the collection’s release time in locations ranging far and wide: from the UK to India and even Dubai.
Is it the end for Pakistani Fashion’s Class Gap?
Muzlin dresses the middle-class rich in Rs. 3490 alone. So, Muzlin may look elite, but it’s not elitist. Its price range notably outperforms competing high-end Pakistani fashion brands such as Image, Generation, Khaadi, etc. With its affordability adding to the campaign’s overall consumer likeability, one may praise Sana Safinaz for maybe, if not surely, bridging the fashion industry’s class gap.
Is Diversity On Display?
We appreciate the brown representation, with tan models like Maleena Mansoor donning tanned wear. Whether or not it was intentional is not for us to infer, but we certainly respect it, for it dethrones the “goree ho toh gorgeous ho” dogma.
Must Muzlin Be Renamed?
Overall, we would probably rename Kaho to Uro. After all, it literally – and laudably – shows Zoya soaring for the skies. The campaign redefines parental support aimed at their girl’s child’s glory and celebration of a woman’s successes: both domestic and work worldly, hence luring us to wear this dream wear whilst creating our dream worlds!
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